Do I Need a Website if I Have a Google Business Profile?
Last updated: November 2, 2026
Yes. Your Google Business Profile helps people find you, but you don't control most of it, and its business description can't hold links (Google Business Profile Help). A simple website is where you show every service, every area and your proof, and it's the page Google expects your profile to point to.
Book a CallWhat your profile can't do
Your profile has a short description, and Google's rules say no links in it and no prices or promotions (Google Business Profile Help). You can't add a full page for each service. You can't add a page for each area you serve. That's what a website is for.
Google expects a website
Google's guidelines ask you to give a phone number or a website that represents your business location (Google Business Profile Help). Google also says prominence, one of the main things behind local ranking, is partly based on how many websites link to your business (Google Business Profile Help). Those links need somewhere to point.
What the website actually needs
You don't need a big site. For example, a plumber in Mississauga needs:
- A homepage that says what you do, where, and how to call.
- One page per main service, like drain cleaning or water heater repair.
- Your service areas.
- Real photos of your work and your reviews, from asking every customer.
- A phone number and a short form that someone answers fast.
Profile and website work together
The profile gets you on the map. The website answers the questions people have before they call, and helps AI assistants understand what you do, too. If you want help with both, that's part of our local SEO work.
Questions you should also be asking
- How do I know if local SEO is worth it for my business?
- How do I get my business recommended by ChatGPT?
- What pages does a contractor website need first?
- Should my Google Business Profile link to my homepage or a service page?
- Are neighborhood or city pages still worth building for plumbers and electricians?
FAQ
Do I need a website if I have a Google Business Profile?
Yes. Your profile helps people find you, but its description can't hold links and you can't add a page for each service or area. A website covers that.
Can I put links in my Google Business Profile description?
No. Google's guidelines say no links of any type in the business description.
Does a website help my Google Maps ranking?
Google says prominence is partly based on how many websites link to your business, and those links need a site to point to.
How big does my website need to be?
Small is fine. A homepage, one page per main service, your service areas, proof of your work and an easy way to call.
What pages does a contractor website need first?
A clear homepage, one page per main service, your service areas, proof of your work, and an easy way to call.
Should my Google Business Profile link to my homepage or a service page?
Most single-location businesses link to the homepage. If you have one main service, a strong service page can work too.
Are neighborhood or city pages still worth building for plumbers and electricians?
Only when each page has real, local detail. Thin copies of the same page don't help.
Want to know what your site and profile are missing? Book a call and we'll go through both with you.