Questions Local Business Owners Ask About Marketing
Straight answers to the questions we hear from local business owners in Canada and the US. Each page answers the question first, then shows you what to check.
Paid ads
- Can Google Local Services Ads Charge Me for Calls I Never Answered?
Yes. Google can charge for a missed Local Services Ads call if the caller stays on the line over 20 seconds during your business hours. Here's what to check.
- Is Google Ads Still Worth It for a Home Services Company?
Is Google Ads still worth it for a home services company? When it works, why it often doesn't, and what to fix before you spend more.
Local SEO
- How Do I Know if Local SEO Is Worth It for My Business?
How to tell if local SEO is worth it for your business: what to track, what a monthly report should show, and the questions to ask before you sign.
AI search
- How Do I Get My Business Recommended by ChatGPT?
How local businesses get recommended by ChatGPT and Google's AI answers: the lists and review sites AI reads, your own website, and what to fix first.
- Why Does ChatGPT Recommend Other Dentists Instead of My Practice?
Why ChatGPT and other AI tools recommend other dental practices instead of yours, what one 62-practice study found, and what to fix first.
Database reactivation
- Does Database Reactivation Work? Honest Numbers for Local Businesses
Does database reactivation work? Real case numbers from HVAC, plumbing and dental campaigns, what decides your results, and why most published numbers skew high.
- How to Bring Back Overdue Dental Recall Patients
How to bring back overdue dental recall patients with nothing booked: pull the list, sort by months overdue, message each group and book them, in Canada and the US.